Queen's hip-hop collective World's Fair still find themselves to be revered underdogs within NYC's eclectic hip-hop scene, but the 7-man crew are plotting to rise above the noise with their upcoming New Lows LP via Fools Gold Records. This is the group's first project since their seminal debut album Bastards Of The Party back in 2013, and it seems the group has taken the time since to tool and experiment with more disparate sounds.
This is made evident by the LP's explosive first single "Elvis' Flowers (on my grave)" and its immersive visual (directed by Nasty Nigel, Macchew Bentley, and Uncle Luc). The Black Noi$e & NOLIFE produced cut features a frantic drum & bass rhythms combined with an haunting synth melody and some bombastic verses from Nasty Nigel, Remy Banks, and Lanksy Jones. The distorted video was shot by solely by Nigel and was inspired by his experiences as a DJ in NYC's night-life scene:
"The deeper DJ Thoth and I got into DJing at Elvis Guesthouse, the more we experimented with BPMs and tempos finding a middle ground to please both ourselves and the crowd. Lansky Jones, NOLIFE and myself flew over to Detroit to link up with Black Noi$e and work on this album. Naturally 'Elvis' Flowers' came from blending jungle and rap the same way we were experimenting behind the decks. The music video documents that year running around New York City and the watering hole that was Elvis Guesthouse." - Nasty Nigel
Watch the visual above and be sure to prepare for World Fair's New Lows LP when it is released later this year.