With Zach Morris looks and sultry pipes, dance pop vocalist PLVTINUM is forging a fresh artist enigma archetype for a post-EDM market. His new single "Hung Up On U" is a decadently sensual, R&B-infused slice of the artist's life, which appears from his Instagram feed to be awash with bold streetwear and angular haircuts. His vibe – both sonically and visually – is somewhere between Justin Bieber and blackbear, and I'm here for it. Premiering today with EARMILK, "Hung Up On U" is bedroom-ready future R&B, laid on thick with tongue in cheek lyrics and a punched up dancehall drop. The NYC-based PLVTINUM pushes boundaries of pop music and style, existing in the aesthetic community the bridges the two worlds. Collaborations with beartrap producer Tarro and official remixes from names such as Ellusive, SEVNTH, Rad Cat, and tofû solidified PLVTINUM's home in both the pop and dance communities.
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