2017-10-14T20:12:59+00:00 2017-10-14T20:12:59+00:00

NewAgeMuzik raise the ante with their new single "Serious" [Video]

The London based afro fusion duo Kamo and Prince  known as NewAgeMuzik are back at it with a new single titled "Serious". This single comes one month right after they dropped their afro-pop infused jam "Brown Skin".

The duo team up with their usual collaborator Dami Bones, who crafts a mellow, trap bounce somewhat shifting from the soundscape of their previous single. While the sounds may have changed, the style still retains the afro-centric feel but with an updated hip hop swagger. They channel their inner emcees delivering machine gun flows laced with catchy melodies. They do get some props for interpolating a seminal Biggie Smalls line by the way.

​The visuals helmed by director Tshiz Nelson takes the gritty hip-hop approach with energetic performances and a slight homage to the Mad Max: Fury Road flick with the eclectic costumes and grimy aesthetics.

 "Serious" is taken from NewAgeMuzik’s forthcoming sophomore EP 'CarTunes 2', which is the follow-up to their debut project 'CarTunes'

Speaking about the inspiration for "Serious", NewAgeMuzik say, 

“Musically, we wanted to bring the energy with ‘Serious’ and stake our claim as a force to be reckoned with in 2017. Most of our previous singles are quite mid-tempo, what the scene might consider as ‘vibes’, but we don’t want to be boxed in by that, so we did something totally different and outside of the box for ‘Serious.’

CONNECT WITH NEWAGEMUZIK : Instagram | Twitter | Soundcloud 

Categories:
Alternative · Hip-Hop · Music Videos · Rap · Trap

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