I M U R (pronounced like "I am you are") is one of the raddest acts you'll find out of Vancouver.
The trio combines influences such as 90s hip-hop and R&B with more familiar electronic sounds, and this fusion of genres has made their sound not just pleasant to listen to, but incredibly fun to experience.
Today, EARMILK is happy to premiere the music video for one of their latest releases, titled "Swirl". Unlike other types of music videos, which may focus less on a solid storyline and instead hone in on abstractness to entice, the "Swirl" music video creates a beautiful narrative using familiar sequences in a story and also through elegant dance choreography.
"'Swirl' is a deeply vulnerable story which explores love in its fluid and infinite nature. The narrative focuses on Kevin, a black, male dancer, who discovers his bisexuality through his interactions with Jason, a fellow dancer. “Swirl” artfully contrasts the everyday expression of our internal and external worlds and how cultural norms cause them to fracture and diverge."
The "Swirl" music video is a well-executed piece of work that perfectly expresses the song's urban, feathery sound so that once viewers watch the video, they won't be able to get the song or the images out of their head. Like a glass of lemonade on a cool day, the song is definitely a special mood-setter and has only been made more the meaningful with such an articulate music video.