EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
EARMILK EARMILK
EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Indie

Vancouver future soul trio I M U R releases music video for "Swirl" [Premiere]

  • June 14, 2017
  • Ruth Jiang
Total
0
Shares
0
0

I M U R (pronounced like "I am you are") is one of the raddest acts you'll find out of Vancouver.

The trio combines influences such as 90s hip-hop and R&B with more familiar electronic sounds, and this fusion of genres has made their sound not just pleasant to listen to, but incredibly fun to experience. 

Today, EARMILK is happy to premiere the music video for one of their latest releases, titled "Swirl". Unlike other types of music videos, which may focus less on a solid storyline and instead hone in on abstractness to entice, the "Swirl" music video creates a beautiful narrative using familiar sequences in a story and also through elegant dance choreography. 

"'Swirl' is a deeply vulnerable story which explores love in its fluid and infinite nature. The narrative focuses on Kevin, a black, male dancer, who discovers his bisexuality through his interactions with Jason, a fellow dancer. “Swirl” artfully contrasts the everyday expression of our internal and external worlds and how cultural norms cause them to fracture and diverge."

The "Swirl" music video is a well-executed piece of work that perfectly expresses the song's urban, feathery sound so that once viewers watch the video, they won't be able to get the song or the images out of their head. Like a glass of lemonade on a cool day, the song is definitely a special mood-setter and has only been made more the meaningful with such an articulate music video. 

Connect with I M U R: SoundCloud | Facebook | Twitter

Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Related Topics
  • 90s
  • I M U R
Ruth Jiang

Some rapper once made a diss track about me and EARMILK. Suburban Minnesota-raised, Brooklyn street rat now.

Previous Article
  • Electronic
  • Goth Pop

Listen to SIRE's debut single "Black Mirror" [Premiere]

  • June 14, 2017
  • Ruth Jiang
View Article
Next Article
  • Rap
  • Raw-Hop

Denzel Curry Goes Into Ultimate Mode on "Zeltron 6 Billion" With Lil Ugly Mane

  • June 14, 2017
  • Tayo Odutola
View Article
You May Also Like
Oliver Pinder
View Article
  • Indie
  • Mainstage
  • Pop

Oliver Pinder shares his most personal song yet with “love of my life”

  • September 19, 2025
Ivelisse del Carmen
View Article
  • Feature
  • Indie
  • Mainstage
  • New Music
  • Pop

Ivelisse Del Carmen shatters expectations with “Sin Filtro”

  • September 19, 2025
View Article
  • Funk
  • Indie
  • Jazz Fusion

Sell Everything release "Girls Girls Girls" for the tail-end of summer

  • September 18, 2025
View Article
  • Afro Funk
  • Hip-Hop
  • New Music
  • Rap

Ata Kak returns with new single "Batakari" after thirty-one years

  • September 18, 2025
View Article
  • Alt-Pop
  • Alternative Rock
  • Indie
  • Indie Pop
  • Indie Rock
  • Mainstage
  • New Music
  • Singer/songwriter

Flock of Dimes finds grace in surrender on “Defeat”

  • September 18, 2025
View Article
  • Grunge
  • Indie

Yumi Zouma fight the "Drag" on new grunge single

  • September 18, 2025
Jeremy Parsons
View Article
  • Indie
  • Mainstage
  • Music Videos
  • Pop

Jeremy Parsons explores the weight of growing up in “Who Was I?” [Music Video]

  • September 17, 2025
Elvira Kalnik
View Article
  • Electronic
  • Indie
  • Mainstage
  • Pop

Elvira Kalnik makes waves with “Water Knows” [Music Video]

  • September 17, 2025
Popular Music
  • Oliver Pinder
    Oliver Pinder shares his most personal song yet with “love of my life”
    • September 19, 2025
  • Ivelisse del Carmen
    Ivelisse Del Carmen shatters expectations with “Sin Filtro”
    • September 19, 2025
  • Takeda unveils rich, mystical album 'In Venus’ Train'
    • September 18, 2025
  • Passion is on full display in JKeeth's “Sex N A 4Rin” [Video]
    • September 18, 2025
  • Honey Motel shares loud, defiant and exhilarating single “ T.N.A.K."
    • September 18, 2025
Recent Scoops
  • Jay Tone is carving out his space with "Puzzles"
    • July 7, 2025
  • Matt Oakley is redefining country music with heart, soul and modernity
    • May 5, 2025
  • Texas’ Blacktop Mojo does rock music the way it should be done
    • April 29, 2025
  • Tha Rapper Haiti blends authentic style with musical passion
    • April 28, 2025
Community Voices
  • From Machismo To Mujeres: Women As The Face Of Reggaeton
    • July 14, 2022
  • Tyler the creator
    4 things I learned on the 'Call Me If You Get Lost' tour
    • March 31, 2022
  • 4 things every artist needs to think about in 2022
    • January 27, 2022
  • The TikTok Takeover of Hip-Hop
    • January 11, 2022

EARMILK EARMILK
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
All Milk. No Duds.

Input your search keywords and press Enter.