EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
EARMILK EARMILK
EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Indie

Vancouver future soul trio I M U R releases music video for "Swirl" [Premiere]

  • June 14, 2017
  • Ruth Jiang
Total
0
Shares
0
0

I M U R (pronounced like "I am you are") is one of the raddest acts you'll find out of Vancouver.

The trio combines influences such as 90s hip-hop and R&B with more familiar electronic sounds, and this fusion of genres has made their sound not just pleasant to listen to, but incredibly fun to experience. 

Today, EARMILK is happy to premiere the music video for one of their latest releases, titled "Swirl". Unlike other types of music videos, which may focus less on a solid storyline and instead hone in on abstractness to entice, the "Swirl" music video creates a beautiful narrative using familiar sequences in a story and also through elegant dance choreography. 

"'Swirl' is a deeply vulnerable story which explores love in its fluid and infinite nature. The narrative focuses on Kevin, a black, male dancer, who discovers his bisexuality through his interactions with Jason, a fellow dancer. “Swirl” artfully contrasts the everyday expression of our internal and external worlds and how cultural norms cause them to fracture and diverge."

The "Swirl" music video is a well-executed piece of work that perfectly expresses the song's urban, feathery sound so that once viewers watch the video, they won't be able to get the song or the images out of their head. Like a glass of lemonade on a cool day, the song is definitely a special mood-setter and has only been made more the meaningful with such an articulate music video. 

Connect with I M U R: SoundCloud | Facebook | Twitter

Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Related Topics
  • 90s
  • I M U R
Ruth Jiang

Some rapper once made a diss track about me and EARMILK. Suburban Minnesota-raised, Brooklyn street rat now.

Previous Article
  • Electronic
  • Goth Pop

Listen to SIRE's debut single "Black Mirror" [Premiere]

  • June 14, 2017
  • Ruth Jiang
View Article
Next Article
  • Rap
  • Raw-Hop

Denzel Curry Goes Into Ultimate Mode on "Zeltron 6 Billion" With Lil Ugly Mane

  • June 14, 2017
  • Tayo Odutola
View Article
You May Also Like
View Article
  • Electronic
  • Electronic
  • Folk
  • Pop

Becca James Blossoms with Soulful Alt-Pop Anthem ‘Bloom’- A Journey of Healing and Renewal

  • May 31, 2025
View Article
  • Alt-Pop
  • Electro Pop
  • Electronic
  • Hip-Hop
  • Indie
  • Music Videos
  • Pop
  • R&B
  • Rap
  • Rock

Artists to put on your playlist for Summer 2025

  • May 30, 2025
View Article
  • Americana
  • Country
  • Indie
  • Mainstage

Imogen Clark finds strength in new single “The Art of Getting Through” [Video]

  • May 30, 2025
View Article
  • Indie Pop
  • Music Videos
  • Pop

ILUKA takes down LA’s “California Boys” with sharp new single [Video]

  • May 30, 2025
View Article
  • Industrial
  • New Music
  • Punk

Signal Bleach brings raw rock energy and chaos with 'Worthless Milk'

  • May 30, 2025
Bowden
View Article
  • Indie
  • Mainstage
  • New Music
  • Pop
  • Rock

Bowden melts hearts with “Glacier”

  • May 29, 2025
View Article
  • New Music
  • Punk

DVTR returns with fierce new track "COULEUR PEAU (Your Next Token Asian Friend)" [Video]

  • May 29, 2025
Sinularia
View Article
  • Indie
  • Mainstage
  • Pop

Sinularia shares a new album ‘Subwater Beats II’

  • May 29, 2025
Popular Music
  • Artists to put on your playlist for Summer 2025
    • May 30, 2025
  • Hoodtrophy Bino and Lefty Gunplay prove you should never underestimate them on “123” [Video]
    • May 30, 2025
  • Cory Cullinan, Riley Max and Sidney Cullinan collaborate for riveting "2025 Alive" [Video]
    • May 30, 2025
  • House Of Hustle releases a collection of dance-floor ready tracks in May
    • May 30, 2025
  • Imogen Clark finds strength in new single “The Art of Getting Through” [Video]
    • May 30, 2025
Recent Scoops
  • Matt Oakley is redefining country music with heart, soul and modernity
    • May 5, 2025
  • Texas’ Blacktop Mojo does rock music the way it should be done
    • April 29, 2025
  • Tha Rapper Haiti blends authentic style with musical passion
    • April 28, 2025
  • Glorybots redefines rock with latest album 'mad.end'
    • April 10, 2025
Community Voices
  • From Machismo To Mujeres: Women As The Face Of Reggaeton
    • July 14, 2022
  • Tyler the creator
    4 things I learned on the 'Call Me If You Get Lost' tour
    • March 31, 2022
  • 4 things every artist needs to think about in 2022
    • January 27, 2022
  • The TikTok Takeover of Hip-Hop
    • January 11, 2022

EARMILK EARMILK
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
All Milk. No Duds.

Input your search keywords and press Enter.