If you have already jumped on the Awful Records hype train, you are at risk of missing one of the most exciting collectives in this generation of hip hop. Fifteen members deep, the crew covers a variety of styles and influences; there is literally something for everyone, from R&B to eerie spacey rap. Most people have come into contact with the label through their most salient artist, Father, and his even flashier "Wrist." However, if you dig a little deeper, you will find that the other representatives are great in their own right. This is especially true for the youngest member, Playboi Carti.
Carti has more in common with the trap rappers in Atlanta than perhaps anyone else in Awful Records. He still retains the youthful energy and obscure slang, but his cadence relies on sparser lines filled with braggadocio and million dollar dream chasing. It is hard to describe, so calling it similar to trap feels like disservice. Carti does his own thing; more importantly though, what he does is damn addictive.
"Broke Boi" has everything great about the young Atlien in one three minute track. He drops deceptively clever lines, to make sure lames know they are way to broke to be in the circle. The minimal beat gives his lines space to breath and really hit effectively. If you aren't chanting "Broke Boi, Broke Boi, Broke Boi," at random inappropriate times, you're not doing right.
Playboi Carti has an incredible amount potential and he is already showing signs of being great. Keep your eye on his soundcloud in the future, there is going to be too much heat dropping on it to miss it. Here are two more tracks for you to enjoy from Cash Carti.