It was shot in one take. It was shot in slow motion. It was shot in the middle of a blizzard. All of the former are very good reasons to watch the four minutes and fifty five seconds of NYC based Madison|LST's newest music video on your computer screen/iPhone/iPad today. But the most important reasons you should see this video (and see it maybe more than a few times) come in rythmic clusters and powerful verses. Though obvious, they are nonetheless in need of mentioning: the lyrics.
Introspective, evaluative and raw, Madison's lyrics for "Even When It Hurts," the first single of his upcoming debut album Oblivion, gift you with an inside look to Madison's personal philosophy and experience as a rapper, entertainer and artist, and are more than worth a listen. "Even When It Hurts" was produced by JFK, and is one of four tracks that received the LA based producer's touch on Oblivion. Oblivion is set to premiere on June 17, so keep your eyes and ears open for the drop.