Tayyib Ali has had the most defining year in his career this year. And that's meant in an extremely positive way. In the last month and change the wordsmith has come back to back with four more examples of his lyrical excellence, dropping off "I Want It All", "Know My Name", "Blaze Up", and "Give A Fvck" for our listening enjoyment. As a calculated build up to Keystone 3, each embodies the identifiable sound that Tayyib's fans have come to know and love.
Produced by Vokab Beats, The Beat Brigade, DJ Grumble, and Cisco Adler respectively, all records are extremely smooth – which again is where Ali sounds and flows best. If you haven't yet experienced the sounds of Tayyib Ali, start now. Keystone 3 is on its way, but for the time being, please continue to consume below.
All Def Digital, the 2013-launched YouTube channel by music mogul Russell Simmons, has also recruited Ali for his talents. The channel, which is a collaboration between Rush Digital Media (Simmons' media company) and Dreamworks Animation subsidiary Awesomeness TV (one of the most teen-traffiked video platforms), will bode well with Tayyib's previous fan base development method – one that relied heavily on Internet-sharability and data metrics.
Furthermore (and more specifically), ADD52 is a music discovery platform for unsigned artists. In partnership with Universal Music Group and powered by tech industry leader, Samsung, to mission has been to give unsigned artists the fastest and most innovative platform to be discovered and signed by All Def Music. Peep the video above and extend a hand in welcoming Tayyib to ADD's team.