Newly signed to the Fiction division of Universal Records indie electro rock artist Meanwhile recently released new track “Luvletta” and is already drawing acclaim as an “offbeat prince,” who is equally inspired by the character driven work of Gorillaz amongst others. Originally from a one-stop town along the M3, he took an alternate route into music through composing piano scores for alternative film projects inspired by Tim Burton’s longtime collaborator Danny Elfman. But Meanwhile made an easy transition into writing lyrical indie compositions, filled with personal anecdotes. Some of the intention behind his work is a way to express something that is hard to say out loud. His music serves as a mouthpiece for Meanwhile to express himself in an ever-changing world and this escapist view is the very secret behind his namesake and an alter ego that was created from within through that elaborate re-interpretations of movie scores, which were all originally uploaded onto Youtube from the privacy of his bedroom.
New track “Luvletta” is intense, heady, escapist in nature and the inspiration that Meanwhile garnered early on from oddball cinema is clearly felt throughout. It is a piece that expresses infatuation, if not love, with a strong future-funk feel in it’s aggressive beats with an overlay of shuddering synths. The track sucks the listener in immediately, without relying on the visuals that a film score heavily relies on. His immediate affinity for electronic production shows that Meanwhile is an artist truly capable of straddling two strange worlds.
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