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Macklemore & Ryan Lewis – "BomBom" [Contest Video]

  • April 1, 2013
  • Ronnie Evans
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Recently, Macklemore & Ryan Lewis posted about a video contest for the instrumental to "BomBom". The deadline is tonight at midnight, so if you missed the announcement, condolences—but this is the type of interactive fan-loving enterprise that pushed the duo into fame and has sustained their relevance ever since.

Rather than a conglomerate of jukeboxes with an uncanny ability to write things, Earmilk is a collective of normal human beings—most of whom have friends in the art, film, and music industries. We don't outsource our brand for favors, nor do we actively pursue a bias for personal relationships with artists over the global network of talent this industry broods—but when someone we know pushes a product on our plate that we find to have quality relevance—we're gonna tell you about it.

Teresa Castro & Alexandra Sempel partook in the "BomBom" contest, creating a DIY video with an artful elegance that typical music videos rarely possess. It's an odd one, and the latter half of it is a curious display of haphazard gyrations—but it contrasts the instrumental with an elegance that we doubt the majority of the submissions will grasp. From human puppeteering to public knicker-dancing, Sempel's visual aid to the duo's uncharacteristically mellow beat breaks the mold of what one expects from a hip hop video, proving that not all videos need to be predictable—nor tell a story—to maintain relevancy.

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  • Alex Sempel
  • Macklemore & Ryan Lewis
Ronnie Evans

Music Blogger/ Indie Music Consultant/ PR Representative/ Musician/ Artist/ Entreprenuer/ Comedian/ Music World: Contact Me. Upon this day, I declare that Indie music is leaps and bounds more pure than anything else, and the Term "Indie" means not that a band isn't mainstream, but that a band has been able to hold on to its roots, even through fame and fortune. While the wonderful thumps and womps of electronic music gets me grooving, it will always be the Alternative Indie Rock that guides me to the homeland. And for that -- I both thank it and applaud it -- for it has brought me great pleasure in the past and will so in the future.

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