EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
EARMILK EARMILK
EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Hip-Hop
  • Music Videos

Tyler, the Creator- "IFHY" [Video]

  • March 29, 2013
  • Kiku Shinfuku
Total
0
Shares
0
0

“We accept the love we think we deserve.” It feels so corny to quote The Perks of Being a Wallflower, but it seems that this is the overarching theme in the Los Angeles based Tyler the Creator's song featuring Pharrell, “IFHY,” and in the track's accompanying video.

The theme is nothing groundbreaking: man strives for love and happiness with a girl, only to end up in a roller coaster of emotions; it's the same old story, but with a creepy twist that only Odd Future could pull off. Tyler and his on-screen girl have become real life dolls, bringing their story with a strange plasticity and bringing something fresh to the tragic tale. It's like mixing Eminem and Rihanna's, “Love the Way you Lie,” with Kimbra's, “Settle Down,” resulting in one of the strangest OFWGKTA videos to date. Not wanting to ruin the ending, let's just say there is a brilliant mix between Tyler as a doll, and Tyler as a human, surely symbolic for his hard exterior and inner feelings (although with him, it doesn't feel right to make these judgments out loud without sounding pompous). He's never been one to hold back, and while the song itself is pretty standard Tyler, the music video is on another level.

[youtube]https://www.youtube.com/watch?v=CNAkknikCq0[/youtube]

He ends the video with Hodgy Beats alongside him performing "Jamba," bringing in some banging beats after a whirlwind of dark emotions. Overall, it's another brilliant piece by the young artist. Keep the surprises coming Tyler, you've really caught my attention now.  

His album, Wolf, will come out April 2 via Odd Future Records, and he is currently on tour with Earl Sweatshirt. If you desire for more Tyler, he also has a show on Adult Swim, Loiter Squad, on Sundays at Midnight. 

  • Tyler the Creator Home Page
  • Tyler, the Creator on Twitter
Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Related Topics
  • Hodgy Beats
  • Pharell
  • Tyler the Creator
Kiku Shinfuku

hello.

Previous Article
  • Psych-rock

A Lull – "Try Anything"

  • March 29, 2013
  • Sasha Geffen
View Article
Next Article
  • Dance
  • House
  • Techno

Steve Digital – Manik Mash [Exclusive EP Stream]

  • March 29, 2013
  • TS
View Article
You May Also Like
View Article
  • Afro Funk
  • Hip-Hop
  • New Music
  • Rap

Ata Kak returns with new single "Batakari" after thirty-one years

  • September 18, 2025
View Article
  • Music Videos
  • R&B

Passion is on full display in JKeeth's “Sex N A 4Rin” [Video]

  • September 18, 2025
View Article
  • Music Videos

Taylor Acorn shares cathartic offering "Crashing Out"

  • September 18, 2025
Jeremy Parsons
View Article
  • Indie
  • Mainstage
  • Music Videos
  • Pop

Jeremy Parsons explores the weight of growing up in “Who Was I?” [Music Video]

  • September 17, 2025
Seekah Lytess
View Article
  • Hip-Hop
  • Indie
  • Mainstage
  • Pop
  • Rap

Seekah Lytess elevates spirits and memories into "Levitated"

  • September 17, 2025
Coolhandtrew
View Article
  • Hip-Hop
  • Indie
  • Mainstage
  • Pop
  • Rap

Coolhandtrew sets the vibe with soulful new EP "Shock The World"

  • September 17, 2025
View Article
  • Indie
  • Interviews
  • Music Videos
  • Pop

Marsha Swanson chats new creative music video “Generational Transmission”, her love of Hugo the Hippo, and more [Interview]

  • September 16, 2025
View Article
  • Alt-Pop
  • Hip-Hop
  • Rap

Lenny Friday & The Wager and McCoy release versatile single "Good Time"

  • September 16, 2025
Popular Music
  • Paris Pick
    Paris Pick delivers sparkling hooks and honest storytelling on “Third Time’s a Charm”
    • September 19, 2025
  • SHARAI
    Rising star SHARAI captivates with honest new single “Get Back”
    • September 19, 2025
  • Oliver Pinder
    Oliver Pinder shares his most personal song yet with “love of my life”
    • September 19, 2025
  • Ivelisse del Carmen
    Ivelisse Del Carmen shatters expectations with “Sin Filtro”
    • September 19, 2025
  • Takeda unveils rich, mystical album 'In Venus’ Train'
    • September 18, 2025
Recent Scoops
  • Jay Tone is carving out his space with "Puzzles"
    • July 7, 2025
  • Matt Oakley is redefining country music with heart, soul and modernity
    • May 5, 2025
  • Texas’ Blacktop Mojo does rock music the way it should be done
    • April 29, 2025
  • Tha Rapper Haiti blends authentic style with musical passion
    • April 28, 2025
Community Voices
  • From Machismo To Mujeres: Women As The Face Of Reggaeton
    • July 14, 2022
  • Tyler the creator
    4 things I learned on the 'Call Me If You Get Lost' tour
    • March 31, 2022
  • 4 things every artist needs to think about in 2022
    • January 27, 2022
  • The TikTok Takeover of Hip-Hop
    • January 11, 2022

EARMILK EARMILK
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
All Milk. No Duds.

Input your search keywords and press Enter.