K-pop sensation FIFTY FIFTY continue to keep up their inspiring musical momentum with their most recent album Too Much Part 1, a bold collection encapsulating the beginnings of love with fearless yet playful curiosity.
Laden with their signature vibrance and charm alongside the perfect blend of honesty and emotional expression, the project is nuanced and catchy all at once underpinned by unpredictable and youthful energy. Inviting us into the high and slows of a blossoming love, leading us from tender vulnerability into lively rose-tinged moments, Too Much Part 1, establishes FIFTY FIFTY as a confident pop act who strike a balance glossy sonics and raw storytelling.
From capturing the thrill of a first crush on lead single “Eeny meeny miny moe” to the bright shimmers of “Ba ba ba Badam” and the sensual stylings of " Skittlez" the album pops with colour and feeling as they continue to cement themselves as a beloved girl group making strong strides in global music.
In conversation with Earmilk, the quintet dive into how they've evolved, staying relevant in an era of trending music and how they keep themselves creatively motivated amidst a whirlwind musical journey.
First off, how would you say your sound has evolved over time and where do you see it going from here?
KEENA: Over time, I feel that the way I view music has changed. I now place more importance on the flow of emotions than on structure, and I’ve come to realize that I want to continue following that flow naturally moving forward.
What’s the inspiration/message behind “Too Much Part 1,”?
YEWON: Compared to our previous album, we wanted to express things in a slightly more ‘too much’ way. While ‘too much’ can sound negative, for us it means wanting to show a wider range of colors and possibilities.
What’s your personal favourite track from “Too Much Part 1,” and why?
HANA: It’s "Skittlez." Since it’s our first time trying hip-hop, it allows us to show a different side of ourselves, which is why it’s my favorite.
You’ve consistently maintained virality whether it’s with your own music or your take on other hits like “Golden,” what do you personally think is the secret to staying relevant in this age of trending music?
CHANELLE MOON: I think more than focusing on trying to stay relevant, we focus on providing music that is genuine to us and speaks to our fans and has great quality. We always strive to give the best performance and the best work that we can.
What or who inspires your artistry? Any artists you specifically look up to?
ATHENA: I specifically look up to Tate McRae. She is everything I want to be as an artist; performative, unique voice, singer-song writer, etc.
What’s the most rewarding part of the music making process for you?
HANA: I think the most exciting and rewarding moment is right after finishing the recording, when we listen back to it for the first time.
Releasing two bodies of work in a year is impressive. How do you keep yourselves creatively motivated and focused?
CHANELLE MOON: One of the biggest things is our TWENYs. They support us and give us so much love that we want to continue to give them back music they can feel comforted and happy with and we are always so grateful and our hearts are filled by their words of love.
What’s been the best/ most memorable moment in your musical journey so far?
KEENA: I think it’s when I can immediately feel the audience’s reaction on stage. In those moments, I most often think to myself, ‘I’m really glad I chose to become a singer.
What’s next for you? Any new projects in the pipeline that you can tell me about?
YEWON: It’s not something we can say for sure yet, but we all really want to share more albums with you as soon as possible. Please look forward to what’s coming!
Finally, what three words best describe FIFTY FIFTY’s music?
ATHENA: Easy listening, Diverse, Catchy. These three words!
Connect with FIFTY FIFTY : Instagram
