It’s official — UGG® has returned to NYC with its iconic UGG® Feel House, taking over the city from October 24–28.
Now in its 4th year, this one-of-a-kind, multi-sensory community space celebrates culture, creativity, and connection, and is open to the public.
Curated by artist and rapper ASAP Ferg, the immersive experience features new installations, special activations, and creative collaborations — plus a showcase of the brand’s most notable collabs, including the highly anticipated UGG® × Sacai FW25 Collection, debuting on October 24 after its Paris Fashion Week runway reveal earlier this year.
About Last Night
Kicking off the festivities, UGG® hosted an exclusive launch event on Thursday, October 23, at the newly opened UGG®Feel House.
Guests included Ferg, rocking the UGG® Adirondack Boot XXV, alongside Sarah Jessica Parker, Lil Yachty, Stefon Diggs, Aweng Chuol, Elsa Hosk, EJAE, and more.
The event brought together friends of UGG®, creators, tastemakers, and media to experience the second collaboration between the two brands. The collection reimagines classic UGG® silhouettes with an untamed, unrestricted, and unconventional twist on the brand’s iconic premium materials and DNA.
Adding to the energy, DJ Sorelle McGill transformed the space with a live set, creating an immersive soundtrack that perfectly captured the playful, bold spirit of the collaboration.
So if you’re looking for something fun to do this weekend, stop by the UGG® Feel House and enjoy as this year’s space spans three immersive floors featuring:
- Bespoke artwork
- An “UGGified” photobooth for fun, shareable moments
- Sweet treats from Hani’s
- Product customization stations by Original Rose and MetaGirl Studio
- A retail space featuring the latest UGG® styles
- Archives showcasing the brand’s most iconic collaborations
Photography Credit: Matteo Prandoni & Marc Patrick/BFA
Learn more about UGG® Feel House: Website | Instagram
