Few artists can transform the holiday season into pure sonic velvet quite like Kevin Ross. The Grammy-nominated crooner has just unveiled "This Winter," a gorgeously crafted holiday single that serves as the debut release for Rolling Out Music, the newly launched record label from Rolling Out, as they celebrate 25 years as one of America's most influential Black-owned multimedia platforms.
"This Winter" is a sophisticated blend of classic soul warmth and modern R&B sensuality that champions love as the ultimate seasonal gift. Built around the heartfelt refrain "All I need is love for Christmas," Ross delivers vocals that feel both intimate and cinematic. The accompanying music video, directed by Terrance Pratt, features Ross alongside VH1's Deelishis in a visual feast of soft lighting, luxurious textures, and sultry holiday opulence. "This song is really about love being the greatest gift of all," Ross explains. "No matter where you are or who you're with, the heart of the holidays is connection. 'This Winter' is my way of wrapping that feeling in melody and soul. It’s the kind of record I hope people return to year after year.”
The collaboration between Rolling Out Music and Kevin Ross makes a statement about empowering creators. Under veteran music executive Richard Dunn's guidance, Rolling Out Music transforms Munson Steed's media influence into a powerful platform for musical storytelling. Rolling Out, founded by Munson Steed in 1998, has spent two and a half decades building one of America's most influential Black-owned multimedia platforms, reaching millions across more than 20 markets. "Rolling Out has always been more than media. It has been a movement rooted in ownership, creativity, and community," says Steed. "Launching with Kevin Ross is the perfect way to begin this next chapter." Ross brings serious momentum to the collaboration. His recent single "Love in the Middle" dominated Billboard's Adult R&B Airplay Chart for four consecutive weeks this year, proving his ability to create and fuel hits while maintaining independence. Partnerships like this offer a glimpse of what's possible when established media companies and proven independent artists align their visions.
Capture the magic of 2025 with the stunning video for "This Winter.
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