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South London's Ain’t strikes gold with their latest single "Jude"

  • June 5, 2025
  • Matt Young
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South London's Ain’t appear to have struck gold with their latest single, "Jude," a track that genuinely encapsulates the raw energy of their live performances while showcasing their evolving studio prowess.

From the outset, they captivate with a biting guitar riff from George Ellerby layered over lush, angular, reverb-drenched textures and vocalist Hanna Darch’s sardonic, world-weary tale of listening to beer-fuelled pub philosophy and over thinking. Lyrically, the narrative unfolds with a blend of wit and introspective melancholy, painting vivid scenes that resonate with authenticity and it’s this infusion of personal storytelling, that always adds further depth to their already rich songwriting palette.

Production, helmed by Brighton-based Theo Verney (English Teacher, Lime Garden), strikes a balance between clarity and chaos, allowing the track's chorus to shine through without losing any underlying tension.

"Jude," is another promising glimpse into the band's artistic trajectory, suggesting that their future releases will continue to push boundaries while staying true to their sound. One that blends elements of '90s guitar music, post-punk, and shoegaze and is propelled with an urgency and heft, that hits audiences directly in the heart.

Connect with Ain’t: Instagram | YouTube | Twitter

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Matt Young

UK-Based music and culture writer. Discovering new talent like a prized truffle hunter.

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