Making a fearless leap into new musical territory, indie-pop pioneer GRAE announces her most audacious and soul-bareing project, "7 Minutes ‘Til Heaven," a genre-defying album that blurs the borders of alt-pop. The 11-track project, out on all streaming platforms now, is a dense, emotional romp through heartache, self-discovery, and rebirth, all layered with GRAE’s signature dreamy vocals and experimental soundscapes.
The follow-up to singles such as “American Dream,” “Dark Energy,” “Motorcade,” and the scintillating “God In A Woman,” 7 Minutes ‘Til Heaven is GRAE at her most powerful and inventive. Filled with glistening synths, cinematic textures, and a profound sense of feeling, the album features a GRAE we’ve never met before, one that isn’t afraid to face off darkness with light and return victorious from the battle.
GRAE, channeling the cure’s ethereal moods and Joy Division’s breezy decay and the chameleonic ambition of Prince and Madonna, treads the tightrope between her sense of nostalgia and reinvention. And each track is a revelation, a confession, a confrontation, a catharsis, from the hypnotic pulses of “Fantasy” to the searing defiance of “God In A Woman.”
In a daring artistic move, "7 Minutes ‘Til Heaven" includes three spoken-word interludes from Apollonia, who serves as three emotional northstars for the album, guiding the journey up, down, and out of its story. These meditations add further depth to the storytelling and punctuate GRAE’s synthesis of resilience and rebirth. Short and sweet at just over 27 minutes, "7 Minutes ’Til Heaven" is as trim as it is potent. It's a seminar in atmospheric pop with bite. GRAE doesn’t so much break the mold as incinerate it and dance around in the flames.
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