With the recent resurgence of country music on the mainstream front, the industry has seen the rise of acts like Shabozzey, Luke Combs and Megan Moroney, with lesser acts like Pug Johnson, Hudson Westbrook and Belle Frantz following right behind. The element that threads these acts is their forward thinking and progressive approach to traditional country music. In comes singer/songwriter Elijah Scott, who in a similar vein brings a refreshing take on Country/Americana with a modern hip-hop twist. Raised in Banning, California, he developed a love for music early, expanding his musical palette with a dash of Johnny Cash, a dollop of Chris Stapleton, and even James Brown. His latest release, "Turnin Into Something," is a notch on his belt as he blends raw, authentic country vibes with urban swagger and soul-stirring realism that listeners can feel. Armed with his raspy vocal tone, he can draw from life experiences and present them in a digestible and entertaining way. On the track, he leads us into his world and the events that turn from nothing to something over a guitar-driven bouncy beat by Murda Beatz.
The visuals by Mikey Hermosa anchor on Elijah Scott's everyday man sensibilities and powerful performance style and the use of engaging set pieces that help set the stage.
Raised by a single mother, Elijah found solace in the sounds of country legends. His first concert was Toby Keith, a moment that solidified his obsession with the genre. At home, his grandfather’s country records played constantly, forming the foundation of his musical DNA. But surviving in an environment where gang culture was ever-present, Elijah had to fight to stay true to his identity. His sound reflects that battle, the tension between the world he was born into and the one he chose to embrace.
Stream "Turnin Into Something" on all DSPs here.