Sheffield-born rapper/producer Young Eman unveils the visuals for his song "My Yah!" as he prepares for his debut EP Steeze Kills. The experimental hyper-rap tune is a testament to Young Eman's versatility and inclination to go against the norm. The production is frenzied, off-kilter, and rousing. From the staggered drums, dark synths woozy synth lines, and of course Young Eman's energetic flow, audiences are exposed to something different that underscores youthful exuberance and an expressive style that stands the rest of the pack. On another note, Young Eman's rap style is uncommon, he employs lots of choppy cadences, effects, and punch-ins to good effect and the result is quite left-field.
The visual is a potpourri of motifs that are threaded by rapid-cut scenes, dark lighting, and streaks of performance shots with eye-catching visual effects.
Young Eman is a rising rapper with UK and Zimbabwean roots who grew up in a music-inclined family. He’s regarded as a leader of the new era of digital rappers, having carefully built his reputation via his distinct sound, style and way of communicating with followers across his TikTok.