Music videos are an essential part of music promotion and in this day and age where maximum awareness is needed for success- it's only right we help showcase some of the engaging visuals that have come our way in recent times. So there you have it, some quick video bits because you might just like what you see.
Check our past editions here.
Jean Valery – "Drive me Crazy".
Jean Valery (of Blackwave fame) comes through with "Drive me Crazy", a rousing rock/pop/hip-hop infused jam. Over the pounding drum grooves, rich guitar riffs and pulsating basslines, Jean delivers a gripping performance with his distinct melodic-tinged flow and impassioned cadence. As the title suggests, it explores toxic love and how Jean keeps getting stuck in it for whatever reason. He admits that he did have good memories but the turbulent aspects were a bit too much to handle. For the visuals, Jean uses a throwback style and concept that harks back to the 90s. Viewers get to see a blend of performance shots, engaging storytelling and cinematic elements that tap into the emotions behind the song.
Jean Valery is now stepping into the spotlight with his solo project and "Drive me Crazy" is the first taste of what is to come. His solo project is scheduled for release in early 2025
Sam Blacky x Niniola – "Ronaldinho"
San Diego-born, LA-based DJ/producer Sam Blacky partners with Grammy-nominated Nigerian singer-songwriter Niniola for this enthralling afrohouse jam titled "Ronaldinho". The track is a mid-tempo cinematic piece comprised of sultry vocal runs, electrifying synth plucks with soaring pads layered over smooth drum grooves and Niniola's rich melodic performance. A solid dance number perfect for the coming summer festival and clubs around you. As for the visuals, viewers are catapulted into both artists' worlds, from the glimmering streets of LA to the eye-popping and colourful textures of the motherland and subtle motifs to boot. There is quite a lot to unpack so just watch til the end.
Saràh Phenom – "10%"
UK-based Rwanda-born singer/songwriter Saràh Phenom breaks her two-year hiatus with her latest single "10%". The track sees her collaborating with producers Guilty Beatz and TMXO, who lace her with a future electro-R&B/Afropop-infused backdrop. The track centers on the dynamics of being in a relationship and the never-ending turbulence that occurs when two parties can't get on the same wavelength. Drawing parallels to the energy levels in phone batteries and her mental bandwidth, Sarah takes us through the emotional twists and turns that come with love. The accompanying visual employs solid colour schemes and cinematic set pieces with a blend of performance shots and cut scenes that capture Sarah's girl next door and her confident aura. "10%" is lifted from Sarah's forthcoming EP.
Wyn Starks – "Run".
Billboard-charting pop-soul singer Wyn Starks drops his new "Run", a heartfelt and insightful piece that explores exploring one's true purpose in this short life. Armed with his rich and distinct expressive vocals, Wyn details the ups and downs of living in the moment and applying oneself. The visual is quite engaging and dives into the core theme of the song with a cinematic depiction of an epic cross-country adventure. We follow Wyn as he gets fired from his 9 to 5 to him outrunning different versions of himself. We see him completing several side quests until he finally finds peace right back where he started.
Cieratherapper – "Freestyle".
Cieratherapper attained virality earlier this year with her TikTok video and now she returns with "Freestyle", which helps reintroduce her to new fans. The Southern rapper embodies the spirit of the Southern boss lady who stands on business as she proceeds to lay down the law over a cinematic and dark trap soundscape. The visual is purely performance based with a myriad of visual effects to augment the fiery energy she brings to the screen.
Bryony Williams – "The Party".
Multi-talented indie-pop singer/songwriter/instrumentalist Bryony Williams is preparing for her debut album but in the meantime, she shares her new single "The Party" with its DIY-styled visuals. The track has a tinge of retro pop, Americana musical stylings with a touch of subtle rock grooves. Overall, it has playful overtones but its core theme is centred around existential crisis and the never-ending cycle of life repeating itself through human actions. Armed with her laidback, nonchalant vocal tones and rich melodic style, Bryony reminds us of reality and its brutality with a tinge of hope. Life is a party, it never stops, it only changes participants and our interwoven emotions.
B.Miles – "Emergency Contact".
NY musician/songwriter B.Miles delivers this heartwarming pop number "Emergency Contact" to our earshot. The track is an interesting take on the topic of having someone to rely on in the true sense. The track has a nostalgic and reflective feel with its rich guitar arrangement and sturdy grooves underpinned by B.Miles' lilting vocal runs and poignant songwriting. To be honest, it's quite insightful and will leave listeners with something to ponder as we all search for that emergency contact in our lives. The visual style harks back to the 90s and early 2000s with blurry visual effects and somewhat grainy textures that remind us of a time oft forgotten.
Davy Fresh – "Pray For Rain".
Davy Fresh shares insightful messages in his song "Pray For Rain". The Gospel-tinged track is comprised of rich vocal samples, soulful piano riffs and punchy drums underpinned by Davy's unfiltered lyricism that tackles issues ranging from fatherhood, friendship and growth. The visual is all performative and uses moody, solemn backdrops to add emotional depth to the song and draw viewers in.
“Pray For Rain” is taken from his anticipated forthcoming album, You Deserve Your Flowers.
DRAGG – "2am In Montecasino"
UK-based South Africa-born alternative hip-hop artist DRAGG takes us into the exquisite lifestyle in his newest release "2am In Montecasino". Armed with a distinct and edgy flow and detailed lyricism, he gives audiences a verbal tour of the Palazzo Hotel and Montecasino through the eyes of a young man manifesting his lifelong dreams.
Davy Fresh – "Sunshine"
Washington, DC-based recording artist Davy Fresh shows appreciation for the small mercies life gives him in this heartfelt and reflective release titled "Sunshine". The production is soulfully nostalgic and Davy's vivid storytelling of his childhood, the memories and his journey to success is touching and relatable. The visual approach is straightforward as we see Davy in his element performing to the camera.
Alexander Stewart – "how dare you".
Rising pop artist Alexander Stewart releases the video for his single "how dare you" as he releases his debut album bleeding heart. The track sees the young artist reflecting on a past relationship and how traumatic it was to be caught up with a toxic person. The heartfelt tune's visual style is quite dramatic and employs several mechanics that show emotional turmoil and pain.
Fliptrix x Greentea Peng – "Cosmic Scenes"
Veteran emcee Fliptrix teams up with Greentea Peng for this out-of-this-world track titled "Cosmic Scenes". Over Leaf Dog's upbeat jazz-hop production comprised of anthemic horns, cinematic pads and punchy drum breaks, Fliptrix blends reflective lyricism with a spacey summertime vibe. Greentea Peng also comes through with a sultry melodic chorus to tie things up. The visuals make use of still images with stop-motion animation that breaks from the norm with its imaginative and mind-blowing conceptual art.
Blaze YL – "Inconsiderate"
South London's rapper Blaze YL is a force to be reckoned with and with a slew of releases behind him, he gets into the forefront once more with "Inconsiderate". The upbeat pluck synth-driven track is a showcase of his edgy flow and stylish demeanour. The title might sound too braggadocio for some but its intent is different and is steeped in showing Blaze YL's journey and love for the game and the experiences that shaped him as a rapper. The accompanying visual is engaging too and uses different elements to drive home his message. From the performance shots, smooth transitions and subtle visual effects, viewers get thrown deep into the action.
