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Holly Riva explores identity on "Labyrinth (Mask Of Me)" [Video]

  • January 24, 2024
  • Antonia Sulley
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John Lennon Songwriting Contest victor Holly Riva unleashes her latest single, "Labyrinth (Mask Of Me)," marking another peak in her meteoric rise since last year. Accompanying the release is an Antonio Ruffino-directed music video, inspired by HBO's Euphoria.

Riva's track delves into the dual lives people lead, where online personas diverge from authenticity. She aptly describes it as "a lie you can't live up to; the truth creeps up." With LA's Ben Epand weaving dark electronic production, the song's expansive sound harmonises flawlessly with Riva's warm vocals, painting a vivid picture of a Grecian maze.

The lyrics, "A city made of ancient stone, my heart shatters, can't break patterns," emphasize the mask we wear to hide our true selves. Riva, noting societal challenges, says, "We live in a time with epidemic mental health issues." The reggaeton Latin beat infuses a distinctive rhythm, adding mystery. Riva reflects on the collaboration, "There was magic flowing in the Hollywood studio with Ben and KONG; we knew we were onto something."

As Riva's artistry unravels complex narratives, she invites listeners into a captivating journey of self-discovery.

Connect with Holly Riva: Instagram

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Antonia Sulley

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