Anonymous Swedish hip-hop and electronica DJ and producer Don Gog offers an artistic trip-hop fusion on latest single “ I Feel,” the first peek at upcoming EP Cybernetics leading us on an immersive journey in our own heads. Diverse yet cohesive with its seamless mix of electronica melody and dub beats, the versatile production makes for a hypnotic anthem.
The trippy production is accompanied by otherworldly visuals, brought to life in collaboration with high fashion photographer and video maker Fofo Altinell. The cinematic video unfolds as a female painted silver wanders through many different natural elements, alluring us into the ethereal setting with a delicate layer of kaleidoscopic effects and tricks of the light.
An experimental single accompanied by explorative visuals, the track is a treat not just for the eyes and ears, but for hearts as well, leaving us ruminating on the unusual narrative coming alive in front of us.
With an ambiguous identity and a sonic style inspired by the likes of Massive attack, Portishead and Aphex Twin, Don Gog is a musical enigma whose intricate blend of music and visuals never fails to entice us.
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