Returning with an absolute sonic journey Coloray shares the ambiguously titled ©, an album that seamlessly blends electronic production with thought-provoking pop narratives. The Dutch multi-disciplinary artist, known for pushing the boundaries of the dance world, delves into the complex relationship between artists and technology in this intriguing release.
In an age dominated by social media's relentless noise, Coloray's album raises a fundamental question: Can artists still find their space to connect with audiences authentically? Through nine tracks, he explores this theme, embracing a pop-inspired sound that captivates from the outset, building on the foundation laid by his previous single, "Blinded".
The transparency of Coloray's storytelling shines through the album's three prequelling singles: "Branded Content," "Buy Me," and 'Try Again.' These tracks navigate introspection, empowerment, and the delicate balance artists face between their creative dreams and commercial viability.
"Energy" exudes the raw energy of his live performances, while "Your Life" closes the narrative with an uplifting dance track, reminding us to keep fighting for what matters.
This album is an artist's reflection on the ever-evolving world of technology and its impact on creative expression. Coloray's deep dive into songwriting reveals his growth as an artist, reaffirming his unique identity. In his own words, he describes © as a "popism" album, a self-aware commentary on pop music while being a part of it.
In his own words, Coloray states: “Over this album I found out who I am in my music, and what I'd like to achieve. I still don't think I'm a musician, I'm a designer who makes music. We'll get to see much more of that over the next weeks and months, with artworks, music videos, live shows with a/v, and everything being built around it. I choose a sound which enforces the core message that lies underneath the project. In a sense this is a true 'popism' album, a pop album aware that it's a pop album. It's commenting on pop music by being it.”