Ireland-born, Toronto, Canada-based artist Bg5ive has shared a new release, titled "No Love Lost". The emotive, expressive single serves as the title track for his upcoming full-length mixtape, releasing later this year. With an eclectic sound that reflects his upbringings in both Ireland and Canada, Bg5ive has been building a rapidly growing discography with a prolific 2022, and he shows no signs of slowing down as we enter the new year. Released alongside a refreshing visual shot by Montreal native Vantha So, "No Love Lost" makes for a wintery offering that contains personal lyricism and engaging sonics.
"No Love Lost" finds Bg5ive at his most introspective and reflective lyrically, as he flows smoothly over a frigid, bass-heavy instrumental in a gritty delivery. Produced by Chrxs, the crystalline, sample-driven production matches with his textural vocal style, making for a cohesive accompaniment. Utilizing thoughtful wordplay, the rapper combines his slick, melodically-tinged flow with sharp storytelling, as he details his past struggles and pain, weighed against his desire to advance his career. This emotionally charged effort is accompanied by an equally impactful video, shot in downtown Montreal, Canada by Vantha So. With fast-paced editing and a confident performance from Bg5ive, the video adds replay value to this offering.
"No Love Lost" marks the latest from Toronto-based artist Bg5ive, and it precedes his upcoming mixtape of the same name, set to drop later this year.