Texas-based indie-alternative act HOAX focus on the idea of being on 17-track debut project b? driven by self-reflective narratives that balance abstract ideas of being versus doing through careful lyricism complimented by peaceful indie pop sonics.
Tracking the aftermath of a tragedy through minimal yet grand instrumentation, the conceptual body of work moves from the quiet observations of “Could,” to meditations on loss of “soju,” and the lulling comfort of “Lilly’s Time,” for a truly immersive and thoughtful experience.
Philosophical yet simplistic, the new album comes to life the nook of peace and chaos, exploring different facets of being and life in the trademark “empathy pop” style that HOAX have honed. Capturing the beauty of sadness and humanity within vintage pop melodies, this musical brainchild of Michael Raj and Frantz Cesar has something of substance nestled in it for everyone listening.
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