EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
EARMILK EARMILK
EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Alternative
  • Alternative Rock
  • Experimental
  • Future R&B
  • Hip-Hop
  • Indie
  • Indie Rock
  • Music Videos
  • Neo-Soul
  • New Music
  • Punk-Funk
  • Soft Rock
  • Soul

Yv Shells unveils bizarre dreamworld with "LOSS"

  • July 4, 2022
  • Gomi Zhou
Total
0
Shares
0
0

Yv Shells's "LOSS" feels like the onset of something big.

Featuring a dreamy undertone firmly established, with tingling guitar riffs quietly dancing in the back, "LOSS" carries a steady tempo dazzled with prog-rock inspired drum. An intriguing bass line plays out through the track, later joined by a future-house, electronic breakdown as Yv Shells's vocal drones and distorts, the buildup never ends till the track fades out. "LOSS" sonically mimics the mystery that trigger a full force infatuation and obsession over a person. Yv Shells skillfully sets out to recreate the gradual buildup of said obsession with the song's progression–it stalks and persists quietly till the collateral damages collapse all at once.

The music video on the other hand, is one dreary masterpiece. Whether it is Yv Shells himself hung upside down, backlit with a daunting green light the opening scene, or the way subjects are positioned upright in the most unsettling way possible throughout different settings, this makes a perfect trailer for a psychological thriller. Unlike the track's fusion of punk, funk, soul, and R&B, the music video is oddly Western-inspired. From the 80s Neo-Soul wallpaper, to the cow print rugs and the Western fringe mask, only a David Lynch film gives the same sense of bizarreness and dream-like quality.

"LOSS" provides so much all while concealing a clear storyline. While it is no doubt a visual feast and sonic treat all in one, Yv Shells demonstrates just the right amount of his master mind to keep everyone intrigued.

Connect with Yv Shells: Spotify | Instagram | Twitter

Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Related Topics
  • loss
  • yv shells
Gomi Zhou

It's going I think?

Previous Article
  • Electronic
  • Indie
  • Pop

Vôx Vé shares introspective electro-pop single "Lonely Choir"

  • July 4, 2022
  • Victoria Polsely
View Article
Next Article
  • Hip-Hop
  • Music Videos
  • Rap
  • Trap

Yeat blurs the lines of reality and art in "Rich Minion" crossover [Video]

  • July 4, 2022
  • Alan Baez
View Article
You May Also Like
View Article
  • Pop
  • R&B

Kevin Ross strikes a hit with "Love In The Middle"

  • July 8, 2025
View Article
  • Folk Rock
  • Indie
  • Pop

Caroline Dezelle contemplates "the real things" in latest single

  • July 8, 2025
View Article
  • Indie
  • Rock
  • Singer/songwriter

Franno shares romantic song of adoration with "Historia de Amor"

  • July 8, 2025
View Article
  • Events
  • Events Stage
  • Festival
  • Mainstage

Elements Music & Arts Festival 2025: A Multisensory Journey in the Poconos

  • July 8, 2025
View Article
  • Music Videos
  • New Music

Dear Boy shares captivating and joyful track "Kelly Green"

  • July 8, 2025
Noble Hops
View Article
  • Feature
  • Indie
  • Indie Rock
  • New Music
  • Pop

Noble Hops and Miss Freddye toast to truth with anthem “Life By The Numbers”

  • July 8, 2025
View Article
  • Music Videos
  • Pop

Rock icon YOSHIKI's latest vocal group 美麗-Bi-ray shares slow-burn track "Butterfly"

  • July 8, 2025
Jermaine Mickey
View Article
  • Indie
  • Pop
  • R&B

Jermaine Mickey returns with “All This Love”

  • July 8, 2025
Popular Music
  • Kevin Ross strikes a hit with "Love In The Middle"
    • July 8, 2025
  • Caroline Dezelle contemplates "the real things" in latest single
    • July 8, 2025
  • Franno shares romantic song of adoration with "Historia de Amor"
    • July 8, 2025
  • Elements Music & Arts Festival 2025: A Multisensory Journey in the Poconos
    • July 8, 2025
  • Noble Hops
    Noble Hops and Miss Freddye toast to truth with anthem “Life By The Numbers”
    • July 8, 2025
Recent Scoops
  • Jay Tone is carving out his space with "Puzzles"
    • July 7, 2025
  • Matt Oakley is redefining country music with heart, soul and modernity
    • May 5, 2025
  • Texas’ Blacktop Mojo does rock music the way it should be done
    • April 29, 2025
  • Tha Rapper Haiti blends authentic style with musical passion
    • April 28, 2025
Community Voices
  • From Machismo To Mujeres: Women As The Face Of Reggaeton
    • July 14, 2022
  • Tyler the creator
    4 things I learned on the 'Call Me If You Get Lost' tour
    • March 31, 2022
  • 4 things every artist needs to think about in 2022
    • January 27, 2022
  • The TikTok Takeover of Hip-Hop
    • January 11, 2022

EARMILK EARMILK
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
All Milk. No Duds.

Input your search keywords and press Enter.