Following her outstanding debut EP far from home, Swedish singer and songwriter Mimi Bay shares a tender moment on the emotive track "helium cowgirl". This lush return from the artist sees us entering the world of heartbreak with grace, charming our way through the pain with a dose of Bay's incredible vocal range.
On the new single, Bay strips back any bold instrumentation to allow her vocals to float gently over a minimalistic piano melody. A subdued moment in Bay's catalogue, "helium cowgirl" is a transcendent offering from an artist that has already impressed with previous releases. Resisting the urge to return with an outlandish statement, Bay's calming, hazy and soft-in-the-centre single provides the goods without losing its impact. "helium cowgirl is about trying and failing to keep someone around and realizing there's nothing you can say or do to change their mind," Bay says. "Like gravity having no effect on helium."
The single comes paired with a silky 50s-inpsired visual that sees Bay in all her minimalistic glory. An evocative visual that pulls on the heartstrings, "helium cowgirl" promises the recovery of heartbreak will be sad but short, an important moment in life where we truly find ourselves questioning our next move. Bay honestly confronts the notions of wanting to keep that person in your life because you believe you'd be lost without them. But in a few months time? You'll be back out in the world, shining brightly with a new lease of life.
"helium cowgirl" is released via Ten Music Group.