Boston artist Heath240 has returned with a new visual for his song "Ayúdame". Originally a film school student, he dropped out to pursue music upon realizing it was his true calling. Since then, he has built a solid catalogue of releases that focus on vivid world-building and storytelling. For his latest, he shares a character-rich new music video for his engaging indie pop track "Ayúdame" that showcases the keen eye for visuals he honed through his film background.
"Ayúdame" contains laid-back, vaguely eerie instrumentation centred around warm, subdued guitars, pitched-up backing vocals, and crunchy percussion. Atop the subtly dark energy of the production, Heath240 delivers indie pop influenced vocal melodies that are infectious yet contain a ghostly undertone. The accompanying music video matches the song's unsettling mood, as it depicts what appears to be a normal house party, until a murderer with a rabbit mask disturbs the party's uncanny calm and stabs some of the guests. With this surreal horror-influenced visual, Heath240's background in film is on display with his attention to detail and knack for storytelling and world-building.
The latest from Boston's Heath240, "Ayúdame" is a dark, moody offering makes for a gripping listening and viewing experience.