New Jersey hip-hop collective VIBE WORLD ORDER share uplifting anthem “LIFT,” highlighting everything we’re able to do in our lives despite a lack of resources or support for it. With an explosive combination of fierce rap verses over a gritty soundscape and booming beats, group members Reg Mason and JTT showcase the depth and expanse of their craft on the narrative heavy offering.
The sharp lyricism and catchy sonics of the self-described “half boastful, half working-class anthem,” is taken to the next level with a cinematic music video that sees the group weave a tale of an Ocean’s Eleven-style heist to save one of their members who has been taken by some yet-to-be-revealed people, hinting of a story that will continue in their future releases.
Deeply engaging and innovative, “ LIFT,” sees VIBE WORLD ORDER channel unity and ambition that we all think about as we move towards our goals in life. Backed up a consistently growing fanbase, the collective who arrived on the scene in 2018 has gone from strength to strength, refining themselves as a fully rounded act capable of production, songwriting and visualisation.
From an appearance on the star-studded AFROPUNK Brooklyn festival in 2019 to the release of their debut album STILL BROKE, this latest track continues to establish VIBE WORLD ORDER as a force to be reckoned with.