Natalie Reign drops party anthem “Lose Your Mind,” offering a catchy electro-tinged soundscape built around her husky vocals. Featuring a powerful verse from TVGUCCI, the track is an upbeat exploration of self-confidence wrapped up within hypnotic beats. With a message about learning to express ourselves fully, “Lose Your Mind,” urges us to let go of our inhibitions and lose ourselves in the groove of the music.
Swerving away from the R&B- soul sound she delivered in her debut track “Royal,” this latest production is a carefree dip into dance music that reveals the Toronto artist’s musical diversity. Pulling from her vast array of influences, refined over a childhood spent around music, the hazy, smooth blend of “Lose Your Mind,” also establishes Reign’s ability to hop between genres and mix sounds effortlessly.
Led by her open-minded perspective to life and sharpened by the vibrance of her Russian heritage, Reign has built up an artistry inspired by the likes of Lauryn Hill, Jazmine Sullivan, and Teyana Taylor but one that thrums with a distinctly warm energy which creates soundscapes that are entirely, authentically hers.
With a versatility and sonic refinement that belies how young her career is, “Lose Your Mind,” is a vivid, summery offering that makes you want to dance all night, and is ultimately one more milestone in musical journey that’s only begun.