Upstate NY hip-hop artist Selca drops fiery bars on his new single “AM Effect.”
In 2019, Selca dropped a deeply moving track called “Sober.” Leaving us in awe of the brilliant way he is able to connect words together, it seems as if it definitely wasn’t just a one time thing. “AM Effect” is proof of that. Filled with raw emotion, Selca intelligently uses wordplay as he beautifully constructs powerful lyrics. Rapping that it is good to thrive in one's feelings, it is clear that he is unafraid to express his feelings. Through heartfelt songwriting, he discloses his inner turmoil and the power that music holds in order to heal that for him even though there may be doubters. As we witness his roller coaster of emotions go from high to low, he chose the perfect beats to mirror that message and tone, taking us through a sonically turbulent journey of the motions. Press play and hear how Selca effortlessly turns his pain into art.