2020-09-08T12:57:06-04:00 2020-09-08T12:21:49-04:00

Joya Mooi is the opposite of a "Good Girl" [Video]

Amsterdam-based singer Joya Mooi shares the video for her single "Good Girl" ahead of her upcoming EP. The track serves as the unapologetic antithesis to the social construct of what a good girl should be. 

Produced by her frequent collaborator Blazehoven, the track is a nice fusion of R&B and soul with a whole lot of hip-hop bounce that perfectly fits Mooi's bright vocals. Fully in her element, she goes against the grain and questions the so-called gender norms and conformity that has stifled her expression. Lines like "...Lines were crossed a hundred times, They brought us in, Put a tag on the ride/ it takes a toll you know!..." voices the concern on the unnecessary pressures placed on gender.

For the video, she teams up with 33Bound-affiliated, Brixton-bred Natalie Wilson. The visual is very colorful and vibrant with the showing of female independence and self-empowerment. It follows  Mooi and her girl gang playing basketball and just hanging out like the rest of us on the block.

Listen to "Good Girl" on all platforms here.

Connect with Joya Mooi   : Website | Facebook | Spotify | Instagram

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