Bronx artist Jon Swaii dropped a new alluringly moving visual called "Cut." The astounding production and passionate lyrics coupled with this stunning visual will undeniably capture your attention.
Dropping plenty of singles this year, such as his latest release, "By My Side," Jon Swaii has a tendency to make stimulating music. His strong voice in "Cut" intelligently protrudes through the speakers and enters our core as he depicts an emotional storyline of losses and gains.
Directed, shot, and edited by Xhon Dang, the visual was wisely chosen to take place in Dumbo, Brooklyn, beautifully giving off authentic feels of the beauty and struggles that take place in New York, perfectly matching the wordplay. The gloomy colors in this music video match the mood regarding the light-sounding production and the intricate songwriting.
Through the impactful lyrics, the deep layers of meaning are hard to miss as he takes us on his life journey, while the man behind the camera creatively portrays a 360 degree shot of him, mirroring the pain that came from all angles. Brilliantly pairing the light beats with the tone of this track, Jon's vision comes to life as he shows the numbness that people can feel as they navigate through the dark times yet still, they can persevere.