Hailing from North London, Ama Lou is a multifaceted force to be reckoned with. With an ever-evolving creative palette, the 21-year-old artist writes, co-produces, and directs her projects from inception to execution. Her latest self-directed music video for “We Tried, we tried” from her second EP, Ama, who? brilliantly captures Ama playing the roles of an elderly husband and wife who are despicably tied to one another. With charming wit, Ama lets viewers into the comical day-in-the-life sitcom, perfectly encapsulating the frustration, annoyance and downright hilariousness of expired relationships.
“We Tried, we tried” sees Ama put a fresh spin on Hi-Tek’s 2006 single “Let It Go”. Her ability to mesh classic hip-hop foundations with idiosyncratic relatability is this same originality that makes Ama Lou a distinct world-class talent. There’s an exciting career ahead for Ama, not just as a singer-songwriter, but as an innovative director.