EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
EARMILK EARMILK
EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Alt-Pop
  • Dark Pop
  • Indie
  • Indie Pop
  • Music Videos

Arthur Moon conduct "Reverse Conversion Therapy" in new desert visuals [Video]

  • July 16, 2019
  • Valeria Dulava
Total
0
Shares
0
0

In the crowded landscape of modern pop, there are those that wish to define it, those that strive to perfect it, and then there are those that work toward slowly dissecting it, changing everything we know about it in the process. Brooklyn-based group Arthur Moon would be the latter. Fronted by Lora-Faye Åshuvud, along with collaborators Cale Hawkins and Martin D. Fowler, this is a collective that manages to stimulate every dormant sense, burrowing deep under the skin. Their latest effort comes in the form of the ambient "Reverse Conversion Therapy", accompanied by stirringly articulate visuals, directed by Zach Stone and Gerard Marcus. 

Shot in the Mojave desert, the hauntingly quiet but commanding spaces are accentuated by slowly pulsating percussions. The almost numbing beat is brought to life by a dusting of tranquilizing synths and sinfully smooth saxophone notes. Åshuvud's intrepid vocals then effortlessly shepherd us into a snapping tempo switch in the chorus, taking the lyric "reverse | lift me up" almost literally. It's a jarring composition, alighting all your senses at once as you begin to pluck away at all the little details.

Of the track, Åshuvud shares that "I wanted the verses of this song to evoke the feeling of being at the very top of the big free-fall on a rollercoaster, where you know your stomach is going to fall out from underneath you, but it hasn't happened yet. And then for the choruses to surprise you anyway: As though you went to the amusement park, and waited in line, and strapped in to this rollercoaster, and felt yourself rise slowly up and up, but now once the ride really starts, the rhythm of the drops and spins surprises you–you can never quite anticipate when you'll next be upside-down, twisted, looking down at the pavement and the people below as if for the first time.”

"Reverse Conversion Therapy" will be featured on their forthcoming debut self-titled album, set for release on August 2, with an exclusive vinyl release through Vinyl Me, Please. You can catch them on tour with Oh Land this summer by purchasing tickets here. 

Connect with Arthur Moon: Facebook | Twitter | Instagram | Spotify

Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Related Topics
  • Arthur Moon
  • Cale Hawkins
  • Lora-Faye Ashuvud
  • Martin D. Folwer
Valeria Dulava

Perpetually trying to change the song stuck in my head. Based in Ontario.

Previous Article
  • Electronic

Intaya oozes carefree Caribbean vibes in new single 'Guaguancó'

  • July 16, 2019
  • Chloe Robinson
View Article
Next Article
  • Minimal
  • Techno

Boris Brejcha releases us from "Gravity" in new techno track featuring Laura Korinth

  • July 16, 2019
  • Vivian Lin
View Article
You May Also Like
View Article
  • Indie
  • Indie Pop
  • Indie Rock
  • Interviews
  • Pop

Mistine chats environmentalism, new album and a fun touring moment [Interview]

  • May 23, 2025
View Article
  • Electronic
  • Indie
  • New Music

Buscabulla Returns With 'Te Fuiste'

  • May 23, 2025
View Article
  • Music Videos
  • R&B

Celebrate who you are with "Walk Yo Walk" by Brei Carter [Video]

  • May 23, 2025
View Article
  • Indie Pop
  • Mainstage
  • Singer/songwriter

“Back to Her” is Amelie Lucille’s beautifully haunting coming-of-age ballad

  • May 23, 2025
View Article
  • Electronic

Gio and Austin Water's “Yeah3x” is the sonic escape you didn’t know you needed

  • May 23, 2025
View Article
  • Indie Pop
  • Mainstage
  • Pop

"Object of Desire" is manny moura’s anthem for the unseen

  • May 23, 2025
sunrise in jupiter
View Article
  • Alternative
  • Indie
  • Psychedelic

"It was messy, loud, and unfiltered just like the music" – Sunrise In Jupiter Discuss Music Eras, Their Live Show and New Music [Interview]

  • May 23, 2025
View Article
  • Music Videos
  • Rap

WHYDEE encapsulates ambition on "PRONTO"

  • May 22, 2025
Popular Music
  • Mistine chats environmentalism, new album and a fun touring moment [Interview]
    • May 23, 2025
  • “Back to Her” is Amelie Lucille’s beautifully haunting coming-of-age ballad
    • May 23, 2025
  • Gio and Austin Water's “Yeah3x” is the sonic escape you didn’t know you needed
    • May 23, 2025
  • "Object of Desire" is manny moura’s anthem for the unseen
    • May 23, 2025
  • sunrise in jupiter
    "It was messy, loud, and unfiltered just like the music" – Sunrise In Jupiter Discuss Music Eras, Their Live Show and New Music [Interview]
    • May 23, 2025
Recent Scoops
  • Matt Oakley is redefining country music with heart, soul and modernity
    • May 5, 2025
  • Texas’ Blacktop Mojo does rock music the way it should be done
    • April 29, 2025
  • Tha Rapper Haiti blends authentic style with musical passion
    • April 28, 2025
  • Glorybots redefines rock with latest album 'mad.end'
    • April 10, 2025
Community Voices
  • From Machismo To Mujeres: Women As The Face Of Reggaeton
    • July 14, 2022
  • Tyler the creator
    4 things I learned on the 'Call Me If You Get Lost' tour
    • March 31, 2022
  • 4 things every artist needs to think about in 2022
    • January 27, 2022
  • The TikTok Takeover of Hip-Hop
    • January 11, 2022

EARMILK EARMILK
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
All Milk. No Duds.

Input your search keywords and press Enter.