Hot on the heels of his headline performance at the iconic Red Rocks amphitheater as well as bitbird's official US showcase debut in New York, San Holo returns with a reassuring, nostalgic dream. "Lost Lately" is the DJ and producer's first stand alone single of 2019, one that continues the momentum of album1 with melody and luscious synths.
A thoughtfully curated exhibition, "Lost Lately" sees San continue his exploration into the potential of his signatures, constructing perspective and emotional cadence into each element of the track. A subsequent reaction to his constant touring and success, we see the Dutch producer take us through an audial journey in search of his identity, one that is confessional yet unapologetically blunt in its honesty.
"Over the last few years great things have happened to me—I wrote and released my album, toured the world, people came out to my shows and sang along to my lyrics, all very big dreams of mine growing up," San shares. "Performing on stage and having people connect to your music is beautiful, there’s nothing like it. But then what happens when that fantasy you've always dreamed about suddenly becomes real? And you re-live that fantasy over and over every night? Getting used to this lifestyle made me feel kind of lost."
"I think feeling lost is very common for people these days. We all set so many goals and everything is based on accomplishments. But what happens to your sense of purpose if you've suddenly reached that goal? For me, I started to feel lost. I had no real place to call home, no sense of what my next step would be, and no idea what happiness was anymore. That’s what "Lost Lately" is about to me."
Offering a glimpse into his world of a rare blessing, "Lost Lately" indeed scrapes the surface of San's hardships but still, strikes a chord in each of us. Both upbeat in production yet bittersweet in lyricism, San amalgamates a duality only he can master, relaying a message of honesty to each and every one of us.
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