We're all for women who are breaking glass ceilings. So when female rapper DEVMO broke into our inbox, we had to push play. The Santa Monica based hip-hop artist has been defying stereotypes of what a female rapper would be. She's a petite redhead; yet her flow, fluidity, cadence, and bars go bigger than her tiny frame. Over the past few months, she's risen in the underground hip-hop scene, earned recognition of some big names in the industry, due to her stint on having Usher’s MegaStar competition, and also winning last year’s TeamBackPack’s Mission Underground New York.
Today, the artist releases for us a new single "Hollywood", a true tongue in cheek summation of the cut throat industry in the titular neighbourhood. On the motivation behind the single, DEVMO states “Hollywood sums up with chaos that you're confronted with when you arrive in the center of entertainment. I never understood why people would move to Hollywood who aren't pursuing something in the arts.”