South London born rapper, Jords, is back with the visual treatment for his standout track, “Before We Begin.” Acting as the opener and title track for his stellar project Before We Begin, his latest video finds the young rapper spitting his verses while walking around an abandoned and tagged up house.
“Before We Begin” is an incredibly simple video, but that’s not a bad thing. Honestly, with a flow as fluid as Jords’, you don’t need much more to entertain fans. That said, the video isn’t boring. The abandoned and graphed up house almost feels like a physical representation of Jords; it is potential in concrete form. Jords’ rap career, one could argue, is the same. He’ possesses a massive amount of talent, potential and has the drive, the only thing he needs now is to put in some work, and before you know it, he’ll take off.
Peep the video for “Before We Begin” above and be sure to stay locked right here on EARMILK for all things Jords.