Chicago's most aggressive crooner, Supa Bwe delivers a harrowing new video for "I Hate Being Alive." Directed by Cole Bennett, the video is as visceral as the track itself, capturing all of Supa's punk energy. The disorienting lighting and camera work places us squarely inside Supa's head. Rising from the dead, going in and out of his body in an explosive fit, "I Hate Being Alive" is Supa Bwe at his prime. He could not care less if you're comfortable, and that's what makes his music shine: it's all his own.
Of the video, Supa says: "I'm trying to convey that my island is hostile to invaders, so stay away. I'm expressing my disdain towards the labels I've inherited through actions misunderstood by those whose opinions shift with the winds. I'm encapsulating the expression 'if you rob me, you better kill me."
Finally Dead drops on 12/6, with features Saba, Xavier Omar, and more. Preorder it here.
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