KeithCharles realizes his "Potential" in new visual [Video]

KeithCharles' has been undergoing a bit of an artistic transition of late, which has been marked by a name change and a foray into more experimental territory with his latest release: "Me in Heaven. Me in Hell" Vol. 2. Today the Awful Records auteur has decided to reveal the first visual off of the eclectic mix for the song "Potential".

It is a multi-chromatic, washed out self-directed short shot by Matt Kaplan, that features Keith as he gets rather cozy with model Brianna King on a color drenched set. Although simple, it manages to evoke the grungy qualities of the track while remaining highly stylized and artful thanks to some sharp editing by Keith & Morian Thomas.

Watch above and be sure to check out the full MiH^2 stream on Soundcloud!

KeithCharles is also going on his first solo tour starting this week with the first show at the Bootleg Theater in LA on March 23rd!