One of the world's leading providers of event coordinating software, BeatSwitch, has launched a video series that gives us a unique look into the hard work required to put on a live event. For the first edition of the video series they've linked up with their client who throws Amsterdam Music Festival – a festival that spans 5 days and hits 3 of Amsterdam's biggest music venues: Amsterdam ArenA, the iconic Ziggo Dome and Heineken Music Hall. Needless to say, an event that spans such locations is impressive. But what many festival goers might not think about is the coordination that goes into such an event. In this mini-documentary, BeatSwitch gives us a glimpse into the work required to pull a festival off – including booking, artist hospitality and execution.
More on AMF here.