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Although the group known as THEY. has only been on the scene for less than a year, they have already managed to gain a significant amount of praise and press for their debut 3-track Nu-Religion EP. The duo has since received co-signs from Tmberland and has just gotten off of a world tour with Bryson Tiller, but have had enough time to record new material fo their upcoming LP. Their latest single "Say When" is a continuation of the rock and R&B sound that they established on the Nu-Religion EP, but at it's most focused and amplified. At it's core the track is a song of protest in response to the many recent cases of police brutality against minorities around the country. The group has made an impassioned statement on their Facebook page regarding their motivations:
A lot of niggas have made songs about what the police/judicial system have done to my people but as we all know nothing changes. at all. we can discuss/bring awareness to shit all day, but at the end of the day life is about actions you take. I’m sorry, i’m more malcolm than martin. we have spent this year crafting what i know to be the strongest project of 2016, so today i’m saying fuck a "release plan" and I’m putting shit into my own hands. I’m tired of discussing songs, tired of watching the news as more people get gunned down, tired of a nigga parading around, peddling t shirts with our names crossed out like we don’t exist."