We can all remember when London/Stockholm-based Kins resurfaced just a few months back with the announcement of their Cyclical EP (which just dropped on July 6/15 via East City Records). Alongside that announcement came "Young", arguably Kins' best-received single to-date.
Today, the foursome consisting of vocalist/guitarist Thomas Savage, bassist Rob Walters, guitartist/keyboardist Alex Crosby and drummer Alex Knight have something else up their sleeve for us fans: a wildly creative and disorienting music video that most definitely doesn't colour within the lines.
The concept and execution of the video itself is strangely beautiful. It features Thomas Savage through several filters and formats via VHS, as well as bits and pieces of footage taken from their 2014 US tour. It's distended, dark, and mildly uncomfortable to watch, but unapologetically taps into the eerie alt-pop world that is Kins.
Alex Knight had a few words to say on the piece: