EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
EARMILK EARMILK
EARMILK EARMILK
  • NEW MUSIC
    • DANCE
    • ELECTRONIC
    • EXPERIMENTAL
    • HIP-HOP
    • INDIE
    • POP
    • ROCK
  • INDUSTRY NEWS
    • DOCUMENTARIES
    • EVENTS
    • FASHION
    • LIFESTYLE
    • MUSIC GEAR
    • MUSIC INDUSTRY
    • TECHNOLOGY
  • OPINION
  • ALBUM REVIEWS
  • GEAR REVIEWS
  • INTERVIEWS
  • FEATURES
    • FESTIVALS
    • EXCLUSIVES
    • LISTS
    • CONTESTS
    • Photo Journals
  • SERIES
    • Artist to Watch
    • Under The Crust
    • Flashback Friday
    • Suicide Sundaes
    • Daily 2%
    • The Club
    • Weekend Selector
    • Mashup Mondays
    • Artist Remixed
    • Wobble Wednesday
    • Night Rumours
    • Indie Sabbath
    • Straight No Chase
    • Straight From the Teet
  • Exclusive
  • Feature
  • Music Industry

How Kaskade's Tweetstorm about Soundcloud last summer inspired me to build a service for musicians

  • May 22, 2015
  • Blake Edwards
Total
0
Shares
0
0

Last summer, Kaskade went on a tweet storm about Soundcloud removing his own music from his own profile. He suggested he was going to build his own portal where he could share what he wanted, when he wanted, directly with his fans.  

Yes, so I will move forward with constructing my own portal where I can share what I like when I like.

— Kaskade (@kaskade) June 4, 2014

You can check out an extended blog post he wrote about the situation here. and some reading music

[soundcloud url="https://api.soundcloud.com/tracks/16687438" params="auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true" width="100%" height="450" iframe="true" /]

As a rule, I generally avoid the rumour-mill online – but as a long-time developer I always pay attention when someone gets removed from a web-service, and Kascade's situation seemed unfair. This lead to curiosity, anger, acceptance, and many conversations and late nights developing a new product that I would love for you to check out called Receiver. Here is the story of how we arrived on what we released about a month ago and our thinking as we built it, enjoy :)

Having built Earmilk over the past 5 years (or so) into what it is today, I totally understood where Kaskade was coming from. About 5 years ago Blogger did the same thing: It removed music blogs from the service and shattered audiences skirting music blogger interests the chance to respond to DMCA takedown requests themselves, which I get – it was a grey world at the time.

This is a similar situation to the one This Song is Sick experienced at the end of the year, is actually the precise reason why I started “Suicide Sundaes”, which was in honour of Palms Out Sounds "Remix Sunday", which at the time, had been gutted by Blogger with no apparent recourse. It was the blogger reaction to music blogs that dictated a lot of the original build choices when we were originally developing Earmilk. We kept everything on our own server, own wordpress, so that we could handle DMCA requests ourselves like adults. I believe this decision was an early success for Earmilk, and has kept us trucking all these years – letting us share great music with awesome readers and helping artists to grow their fan base all at the same time.

Last Summer (2014), I was able to jam on this idea with David from SalaciousSound and together we came up with some basic ideas and started building in October 2014. We wanted to give creators control over what they could share and how they reach their audience. This sounds pretty straightforward, but when you look at the current ecosystem of products artists use to share their music and reach their fans you begin to recognize, they don’t have that much control.

Ultimately we wanted to provide artists with a few key abilities. First was simply the ability to share music whatever and however an artist wants. Secondly, we wanted to give artists a direct channel to reach the people that matter most to them, their dedicated fans (vs. all of the noise that simply follow them).

Using how an artist actually builds value for themselves as a guide, we then looked at effective ways to reach out to an artist's following and collect the most information on who the responsive followers are. At the moment, we have landed on the most common and latest trends – Email and mobile numbers are still the most effective ways to reach out to an artist’s following, and simultaneously provide a great basis for learning about those users in the process.

Launched a month ago, we've created a product that gives artists their own web-page to share music and video from Soundcloud, YouTube or their own mp3s directly with their fans. Next collect valuable fan emails, and do the basics like share on Facebook for a download, or Tweet for download (at the moment, we have big plans but are eager to get community input).

Finally – what new music technology is complete without an embeddable media player – so we incorporated these abilities there as well – Last week we debuted a track on Earmilk that was the first to exclusively use the new Receiver player embed, it was aThugli’s remix of Vic Mensa and Kanye West. Thugli came to us in part because this track (like so many other remixers and bootleggers out there) had been removed from SoundCloud. In the end, the track not only got picked up by multiple other outlets but the amount of buzz it generated on twitter (with share to download) got Vic Mensa to support it himself!

Here is the track, not bad actually :)

So even though our original brainstorming session started with Kaskade’s response to SoundCloud, when it came to choosing how the product would work for artists, we’ve always wanted to give the artist control over sharing, both in messaging and context (when and where). 

We are huge fans of what SoundCloud has done for artists (and blogs like Earmilk alike) so we made sure that artists can add tracks from Soundcloud and still get plays counted. Additionally we’ve made it easy to integrate music on Youtube which has been important for several producers who have worked on hits for artists like Jay-Z whose music isn’t on SoundCloud at the moment, and lets be honest, music videos can be badass. We are working on integrations with other streaming services like Spotify/Rdio/Deezer and, of course, will be offering the ability to upload your material directly to Receiver, I’m personally looking forward to that technical feat, it will enable a lot of really interesting things for us at Receiver which I hope to write about here sometime soon ;)

Everyone at Receiver is real excited to continue to evolve and improve the product and would love for you to sign up and give us your feedback! https://getreceiver.com/signup?refer=EARMILK2015

Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Related Topics
  • Blake Edwards
  • deadmau5
  • earmilk
  • Electblake
  • Kaskade
  • Music Tools
  • Receiver
  • Thugli
  • Vic Mensa
Blake Edwards

I do lots

Previous Article
  • Dance
  • Deep House

Claude von Stroke remixes Rihanna's "BBHMM"

  • May 22, 2015
  • Steph Evans
View Article
Next Article
  • Dance
  • House

D:VISION Records celebrates 1 million plays on Soundcloud with free download [Premiere]

  • May 22, 2015
  • Steph Evans
View Article
You May Also Like
View Article
  • Electronic
  • Event Review
  • Events Stage
  • Festival

Nia Archives shuts down Love Saves The Day 2025 [Event Review]

  • May 29, 2025
View Article
  • Electronic
  • Festival

Big Sounds Beneath the Trees: Fisher, CamelPhat & Hybrid Minds Among Forbidden Forest's Monumental 2025 Lineup

  • May 28, 2025
Jaylon
View Article
  • Indie
  • Mainstage
  • Music Industry
  • New Music
  • R&B
  • Singer/songwriter

Jaylon has officially released his new EP, "Baby Boy"

  • May 27, 2025
View Article
  • Electronic
  • Festival

Field Day 2025 is Packing a Punch with Performances from Electronic Icons: Peggy Gou, Folamour, Bubble Love & More

  • May 22, 2025
Keith Anthony George II
View Article
  • Mainstage
  • Music Industry
  • News
  • Reviews

How Keith George II turned connections into a career blueprint for the culture

  • May 19, 2025
View Article
  • Feature
  • Film Reviews
  • Interviews

[Interview] Joss and Gawin tackle a vampire-human love story in BL series 'My Golden Blood'

  • May 16, 2025
View Article
  • Alternative
  • Alternative Rock
  • Exclusive
  • Indie
  • Indie Rock
  • Mainstage
  • New Music
  • Punk
  • Reviews
  • Rock

EXCLUSIVE: BEAUTY SCHOOL DROPOUT’s new single will have them ‘ON YOUR LIPS’

  • May 16, 2025
View Article
  • Electronic
  • Events
  • Events Stage
  • Feature
  • Festival
  • Mainstage

Ones to Watch Ahead of Love Saves The Day 2025

  • May 15, 2025
Popular Music
  • Artists to put on your playlist for Summer 2025
    • May 30, 2025
  • Hoodtrophy Bino and Lefty Gunplay prove you should never underestimate them on “123” [Video]
    • May 30, 2025
  • Cory Cullinan, Riley Max and Sidney Cullinan collaborate for riveting "2025 Alive" [Video]
    • May 30, 2025
  • House Of Hustle releases a collection of dance-floor ready tracks in May
    • May 30, 2025
  • Imogen Clark finds strength in new single “The Art of Getting Through” [Video]
    • May 30, 2025
Recent Scoops
  • Matt Oakley is redefining country music with heart, soul and modernity
    • May 5, 2025
  • Texas’ Blacktop Mojo does rock music the way it should be done
    • April 29, 2025
  • Tha Rapper Haiti blends authentic style with musical passion
    • April 28, 2025
  • Glorybots redefines rock with latest album 'mad.end'
    • April 10, 2025
Community Voices
  • From Machismo To Mujeres: Women As The Face Of Reggaeton
    • July 14, 2022
  • Tyler the creator
    4 things I learned on the 'Call Me If You Get Lost' tour
    • March 31, 2022
  • 4 things every artist needs to think about in 2022
    • January 27, 2022
  • The TikTok Takeover of Hip-Hop
    • January 11, 2022

EARMILK EARMILK
  • Jobs
  • About EARMILK
  • Privacy Policy
  • Contact Us
  • Submit Music
All Milk. No Duds.

Input your search keywords and press Enter.