I personally feel like music videos with not much plot or premise are substantially less entertaining. I'm not saying the art of accompanying visuals to a recording should be story-based, but if you're going to slap a Taylor Swift-esque video on your track, you better have a reputation to cover for it. However, if you like to do things the right way, you do just as Tate Tucker has in his new video for "M.O.E." or "Money Over Everything".
The visuals set in with Tate and his girl finishing up what seems to be some kind of heist. Then we are lead to a party (earlier in the evening) where we see a casual Tate stroll through the joint with an extra pair of eyes on him. Just as the track breaks down into a grittier rhythm, we see the heist begin as a woman begins to crack the code to the house safe. Quite a modern day Bond-ish interpretation of his new song, encompassing the idea of letting go of the past.
All plot points aside, I love the energy and motivation behind "M.O.E." You may see this track as another R&B anthem with cash as the catch, but Tate's take on the theme will leave you speechless. He says,
"For both Garret and I, the track is fueled by the idea of severing ties and letting go of past relationships in order to fully embrace the present and focus on the things that really matter-- like the almighty dolla. While money isn't my primary motivation in life, it's something I can't live without. In fact, it is something I'm working tirelessly to gain a lot of."
Dive into the visuals for "M.O.E" below, and check out his last tape here.