At a gigantic festival like SXSW, it is easy to lose touch due to the constant rotation of schedules all of which are subject to change at any moment of the day or night. In the case of Terry Poison I am so glad that we didn’t lose contact during the festival. Very articulate and well spoken (see part 8 of our second SXSW recap) I really enjoyed being able to nerd out with them about the interactive portion and was ecstatic that a group in electro remembered one of my original inspirations Bjork. Comprised of Anna Landesman (Electric synth guitar/keys/backup vox), Louise Kahn (Lead vox/keys) and Bruno Grife (Production/synth bass/backup vox) this was an experienced group with a crystal clear yet ever evolving vision of what they want to accomplish in the industry. Terry Poison has some really exciting things in store over the next year (including new releases, performance art and even an interactive game!) and I’m proud to include their new video teaser for “Man After Man” exclusively on EARMILK (premiere for full length music video to come later!)
EM: When did you guys arrive at SXSW? I saw that you were also involved with the interactive portion of the festival.
AL: We are Terry Poison, this is Louise, Bruno, and I am Anna. We have been here for 10 days now.
EM: Oh wow, so you’ve been here for awhile?
LK: Yes (laughs) we arrived here early because we were also involved with the interactive portion of SXSW. We had a panel and we have also been performing in the music part of the festival where we have been performing almost every other day, we have our big showcase tonight. We are very happy to have had this experience in Austin but… I also think that we have been here for a long time (laughs again).
EM: It’s madness I know.
LK: We are developing a very unique and exciting project that we have been working on for about a year. It’s a video clip that has interactive parts and the whole thing is hand crafted by us in sequence. We’ve raised money from various academic institutions and Google and have been working on it for quite some time. We actually ended up having to build the start up almost and there is a bunch of people working for us. The idea behind the clip (or the game), which is what it is, is that you watch the video (all handcrafted) and you have the fly the three of us through this world of disco… and plenty of glitter to pick up magic capsules. In the course of the video clip it all turns into a game and you have to pick up the magic capsules and the more you take the more you fly and the harder it gets. But the trick is that how many magic capsules that you’ve picked up will effect how you see the video clip. So we’ll have a hundred different types of video clips at the end of the day because everyone plays differently.
EM: Exactly, everyone has their own way of doing things.
Louise: Yes, or everybody will just play differently and all get to different levels.
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EM: So you’ve been working on it for a long time and are finally bringing it into the interactive industry?
LK: Yes, it’s been a consuming project for us because we’re all very involved with the technological scene in Tel Aviv. We perform a lot there and even did the equivalent of SXSW in Europe. So we are already very much in that scene and love to explore in technology and media. You walk out into the streets of Tel Aviv and meet someone and right there is a new song and idea. We had no idea that it was going to be such a big project.
EM: Sounds like you didn’t know it was going to take off to this extent. That’s very unique that you guys participated in the interactive part.
LK: No, we didn’t. And we love it and see it as going together hand in hand. The last video clip that we released in August and it also has a very technological twist where it basically peaks into a 360 degree shot which is made up for 52 people, which presents as sort of a Matrix type scene. We wanted to do it organically, so we had people coming and doing it organically with their iPhones.
AL: Yes, those were the cameras that we used to create it.
EM: I know that’s been my camera this week, so I can relate.
AL: A lot of people couldn’t relate and that is why we only ended up with 52 people. We wanted more, but it’s tough.
LK: It also made the piece though, because we ended up with 11 cameras and built a few steel constructions so that there would be a looping effect in the whole clip, which turns into that 360 degree shot. We had so much footage that we crashed many computers because we had to edit 11 cameras.
EM: From what I’ve read, Terry Poison has major roots in the Tel Aviv underground music scene?
LK: We were in Israel in the underground party scene and then performed all over Europe and then in 2010 we really entered the mainstream in Israel with a big hit on the radio. We’ve been working a lot back home and now we are again working on a new album and our new music making clips for them and getting our new songs out there.
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