Donning a head of long locks and a jean jacket- a style akin to Robert Plant-New York's Sam Siegel doesn't exactly fit the mould of a traditional emcee. Though we haven't heard heard much from the half Jewish half Italian rapper since his well received mixtape American Degenerate that dropped earlier this year, Siegel and his crew have been hard at work behind the scenes perfecting the visuals for "Runnin' It," the first video from the project. Produced by Nick Todaro and directed by Christian Tello (big ups for quoting EARMILK at the beginning,) the video gives us an insight into the rapper's partying ways as he reminisces about his humble beginnings and the adventures that are before him.
The dizzying visuals that accompany the song are without a doubt the highlight of the experience. Siegel's slick and laid back approach is hard hitting, but not to the point that his rhymes get lost amidst the beat. Though it may be a bit too cold to be bumping the track with the top down during a late night drive, watch the video, give it a listen and check out his mixtape for more excellent tracks.
- December 9th, 2013