Big K.R.I.T. & 9th Wonder build upon the Trinidad James motto with "Reign On," going at it with their own brand: All King Everything. Mr. King Remembered In Time and one of hip-hop's royals behind the boards pair up to commemorate a king of the court, the legendary Dr. J. Throw in that the tune was commissioned by Crown Royal, a liquor once hand-crafted for British royalty, as part of their Reign On series, and you get a royal flush.
The tune premiered last night during the Miami Heat (home of another King) vs. Oklahoma City Thunder game on TNT, and has since been conquering the Internet.
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If you care to find out more about how Big K.R.I.T. and 9th wonder joined forces for the track, or who 9th Wonder sampled for that 70s feel, you can check the "Behind The Scenes" video below.