The Cheers Club representer Vinny Cha$e hailing form Harlem, New York has been stirring the pot as far as newcomers to the game go. His approach to music has created quite the cult following, blending luxury fashion with streetwear or blunt smoking with an appreciaton for modern art. Vinny Cha$e has quite the diverse fan base. I recently got the chance to get on the phone and learn more about him.
EM: Hey Vinny could you introduce yourself to the people?
VC: This is Vinny Cha$e of the Cheers Club from Harlem, New York, Manhattan, New Money, New Art all of that (chuckles)
EM: A lot of our readers may not know who you are so let's start from the beginning?
VC: To the readers who don’t know, I started out in film. I started out as Juelz Santana’s personal videographer. I actually lived with him for a year. I went on a few tours and got to meet other artists and a lot of people behind the scenes and in the game, and that’s how I became involved in hip-hop in general. I just started doing music two years ago and the first project I did was The Plaza. It came out last year and it was my first effort and we built on that until right here Golden Army.
CB: During that time there were other videographers like Smack DVD. Did you have a name for your productions?
VC: Yea my production was actually called Maybach TV, you can actually look that up. That was my little production. It was before Rick Ross had Maybach Music and all that. But obviously he got so popular with that I decided to shut that down. (laughs)
CB: What was it about film that led you to start there and not pursue rapping initially?
VC: Honestly because like this was before a time that I thought it was possible. Back then I really loved rap and everything like that but I never thought it was something that I could do. I never tried it. I just ended up trying this about two years ago with the influence of my friends and that’s pretty much how it started.
CB: How did the Cheers club come about and where did the signature cheers introduction sound stem from?
VC: Cheers club started about three years ago. It was a concept thought of by me, my manger and producer Cartiar Court and my other good friend Kid Art, who is also the director of all of my videos and makes 80% of my beats. We came together and we wanted to make a company in music that we felt could make a difference in art and in actual sound. We didn’t want to come out and make some bullshit. So we came together and we thought that the best words to describe what we are doing is "cheers", because when you doing that it’s usually a good feeling or a good time so we wanted to envelope that in our brand basically. For the signature sound we searched and searched and searched and finally Kid Art made it in the booth himself until we got the perfect clink (laughs), but as far as the actual Cheers sample I don’t know where that sample came from, I cant lie.
CB: On The Plaza as well as The Golden Army, you sample some 90s indie songs. One that stood out was No Doubt’s “Don’t speak”. What is it about these songs that speak to you?
VC: That’s the era I grew up in I grew up in the era of No Doubt, Jay-z ,you know what I mean? Swizz Beatz, Timberand, Missy, like those are the kind of things that I was really interested in music wise. Biggie Smalls, like those are the things I was listening to in the 90s. So I wanted to bring that same feeling back in this new modern era but not do it in a corny way because everybody has been trying to do it, you know, what I’m saying?