The folks at Absolut Vodka are quite crafty when it comes to employing their mastermind branding technique. They've enjoyed success in the past associating their product with music (most recently teaming up with Swedish House Mafia), hence their latest collaboration with Little Dragon.
Last month Absolut Vodka linked up with the Swedish electronic band to release a new single "Sunshine" to help promote their newest flavor Absolut Punch. The single marks the band's first release since their 2011 release, Ritual Union. The group quickly followed up the single with a visual treatment which unsurprisingly includes some obvious product placement.
[soundcloud url="https://api.soundcloud.com/tracks/51075672" iframe="true" /]
The joint commercial venture is a good look for both parties. It's nice to see Little Dragon get some tasteful commercial exposure, while churning out some new music in the process. You can watch the music video below as well some behind-the-scenes footage of Yukimi Nagano and the gang. The single is currently available on iTunes so feel free to download it and add it to your summertime playlist.
Official Music Video
[youtube]https://www.youtube.com/watch?v=eI6vSlKb6Z0[/youtube]
Behind-the-scenes
[youtube]https://www.youtube.com/watch?v=wlQMSDG84Oc[/youtube]
