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St. Vincent – "Cheerleader" [Video]

  • February 8, 2012
  • Ronnie Evans
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Initially, St. Vincent's new music video comes across as a crime scene, camera panning back and forth over Annie Clark's motionless body as she stiffly mouths the words of the tune. About 30 seconds in the camera zooms out, presenting what looks like a scene from an Ron Muech gallery. On a table in the middle of a white room lies Clark, subject to an crowd of gawking passerby's who walk in circles around her and stare, marveling at her 'Woman From Mars-esk' size and beauty.

Over the course of the next few minutes, the video follows Clark as she is lifted up by a set of pullies and levers, eventually moving on her own but breaking apart shortly after her first steps. The video seems to have a certain message behind it, revolving around the struggles of handling the spotlight as an attractive female, and more specifically – the effect flirtatious heckling can have on a person who has no interest in flaunting their physique. In the end the video is simply phenomenal, and provides a solid visual backdrop to the already renowned track "Cheerleader" off of her acclaimed album Strange Mercy.

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  • St. Vincent
Ronnie Evans

Music Blogger/ Indie Music Consultant/ PR Representative/ Musician/ Artist/ Entreprenuer/ Comedian/ Music World: Contact Me. Upon this day, I declare that Indie music is leaps and bounds more pure than anything else, and the Term "Indie" means not that a band isn't mainstream, but that a band has been able to hold on to its roots, even through fame and fortune. While the wonderful thumps and womps of electronic music gets me grooving, it will always be the Alternative Indie Rock that guides me to the homeland. And for that -- I both thank it and applaud it -- for it has brought me great pleasure in the past and will so in the future.

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